About Client
Founded in 1993, the client is a Palm Beach prep-style apparel and fashion design company with a signature collection for women, men, and children.

The Challenge
To bring the real time data from cloud applications to DWH till-reporting in order to understand company performance and marketing strategies. Another challenge was to extract the data from APIs for which no built-in API connection existed as yet. For this we needed dynamic customized APIs. Initially the client was looking for a costly 3rd party tool to do the extraction.
The Solution
Programmers.io started by solving their data/API integration and process automation, outlined in the following modules:
API Customization
Since there was not built-in API profiling available, we started with understanding how Facebook, Google Ads 360, and Google DV 360 APIs could be analysed to work for the client. We analysed how we can have a smaller number of API hits to get the most out of the data in real time. We created our own API connection as a plugin to our ELT Process.
Parsing the Semi- Structure Data and loading to DWH
We built the process to parse the semi-structure data to multiple level nodes. Parsed data will get loaded to different layers inside the DWH with different load strategies in a single pipeline framework. We set up the process between each data transaction to audit and handle up to 50% failure rates without manual intervention and to notify the responsible person through various modes.
Business Impact
Eliminated need for a 3rd party tool
Created a shared model
Reduced maintenance
Eliminated need for dedicated production support resource
Made enhancement easy
Saved on costs as Programmers.io’s resource took care of whole process
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