There are several reasons why customers today might abandon their shopping carts when shopping on an ecommerce website. Some carts are abandoned because consumers are just surfing the website and do not have plans to make a purchase. Others could be abandoned just because of comparison shopping, where a customer finds a better deal being offered on another website, finding the same product at a cheaper rate than on your site.
A majority of abandoned shopping carts are usually an indication of a customer who changed their mind at the last step and decided not to proceed with the sales. Organizations are extremely close to finalizing a sale when the customer enters the shopping cart. It is hence extremely difficult for them to see a shopping cart abandoned.
Where Does Shopify Come In?
A majority of all online stores today use Shopify as the framework for running their ecommerce platforms. Shopify is a customizable platform that allows organizations to add a great deal of customization to the final design they approve for the checkout phase.
The process is used to improve the checkout process and to ensure that all customers check out smoothly without abandoning their cart at the last moment. The customized features ensure that all customers check out once they reach the cart without experiencing any dissonance or lack of intention.
Today, most organizations and managers require a custom checkout process that can help customers end the deal with a smooth click of the mouse. The custom checkout ensures improved conversions and minimizes the rate of abandoned carts. A well-designed application can come particularly handy here as it streamlines the process and adds to the customer confidence and experience.
In this article, we look at the app development process for a smooth checkout phase with Shopify and mention just how organizations can minimize the number of customers lost during this phase. The features incorporated here will add to the customer experience.
Custom Checkout Goals for Shopify
Many organizations today use the standard checkout page provided by Shopify without making any major changes in it. The page follows a generic template and does not make any changes as such. The page leads customers through a simple process, where they are asked to input their payment information and their billing details. Once customers move on to finalize their process, the application responds with a Thank You note on the final page.
However, customers know of the generic process and can tell when an organization is making an effort to impress them. People can back out of the checkout process if they are cautious about giving out their financial information and are mindful of the financial risks. Once errors come within the checkout process, customers will immediately leave and lose all their trust in the organization.
Custom checkout developers and organizations look to achieve two realistic goals by relying on Shopify to customize the process.
First of all, the developers look to simplify the process as much as they can. Developers want the checkout to be smooth, something which can be guaranteed with a customized page. Secondly, a smooth checkout experience can be a litmus test to ensure all other areas of the site. A poor checkout process can make it hard to evaluate other pages on the website since the checkout itself is scaring away customers.
App Features for Customized Checkout
A customized checkout experience on Shopify can be guaranteed using the following features.
The very first thing to do is to add a suggested address option on your platform. As per this option, your application will integrate with the Google Maps Suggestion tools on your client’s phone to give the exact shipping and billing address for consumers.
Following this tip, organizations should integrate their app with the Google Maps Suggestion feature and save customers from entering long and relevant addresses when the fields are left empty.
Integrating Multiple Payment Methods
It is necessary that you integrate multiple payment methods within the solution to help customers make purchases. Integrating different payment options within the checkout page will allow the payment process to be as smooth as possible. A payment processor like Stripe will give you the kind of convenience you require, as it is compatible with major credit cards, digital wallets and debit cards.
Trust is literally everything for customers when it comes to the checkout process. A sketchy UI process can take customer trust away and can lead to disappointments. It is necessary that organizations work on the UI and ensure a positive experience for all customers as they go through the checkout phase.
Benefits of a Custom Checkout
An application with a custom checkout process can benefit merchants in ways more than one. An application of this nature will help organizations experiment with new products and models.
More Payment Gateways
A custom checkout process will include more payment providers of the kind that merchants can trust. Custom development will allow the checkout process to integrate with the preferred providers that the merchant can trust. New businesses will also have the option to link with a gateway.
A custom platform will also allow organizations to get their best fit for shipping integrations. This can help customers proceed to checkout and get the best fit for cost savings.
A good checkout process can allow organizations to not only close sales but also upsell where needed. The information presented in this article will help you find more clarity and motivation to move forward with the move.